Hockey Canada Partnerships

Hockey Canada's International Marketing Partners

Hockey Canada's International Marketing Partners are key to the health of hockey in Canada.

Bauer logo

Bauer

The official equipment provider to Team Canada, Bauer has been helping kids aged 6-10 fall in love with hockey for years through their First Shift program. For a small fee, The First Shift allows anyone with an interest in the game of hockey the chance to play and learn with all necessary gear and equipment during six on-ice sessions.

Canadian Tire logo

BFL Insurance

BFL was founded in Montreal in 1987. From there, the company grew by the constant addition of professionals who were recognized as leaders in their niches. BFL offers a complete range of Commercial Insurance products and services, Risk Management and Risk Control services and Employee Benefits Consulting Services to businesses, professionals, manufacturers and local governments, national and international organizations, and groups and associations.

Hankook Tires logo

Hankook

Hockey Canada’s official tire manufacturer, Hankook Tire Canada is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance tires in Canada.

PepsiCo logos

PepsiCo

Entering its second decade of sponsorship, PepsiCo – including Pepsi, Gatorade and Frito Lay products – can be found on the benches and in the locker rooms of all of Hockey Canada’s national teams and at all Hockey Canada’s national events. PepsiCo has continuously shown excellent support, from supplying access to the Gatorade Sports Institute to getting behind Team Canada and uniting its fans with the Pepsi Cheer.
Scotiabank logo

Scotiabank

Scotiabank is a leading financial institution. Scotiabank’s Community Hockey Sponsorship Program has supported over one million kids and counting through its involvement with minor hockey teams in communities across Canada since 2008.

Swiss Chalet logo

Swiss Chalet

As a Canadian brand with more than 200 locations across Canada, Swiss Chalet prides itself in bringing Canadian families together for mealtime by serving real, delicious and wholesome comfort food. The brand is known for its iconic Swiss-inspired rotisserie chicken served with Signature Chalet Dipping Sauce. For more information, visit SwissChalet.com.

Timber Mart logo

TIMBER MART

In its third sponsorship term, TIMBER MART continues to host its successful online FanPhoto contest which encourages Canadians to show them what hockey means to them through photos for a chance to win a trip to the IIHF World Junior Championships. Founded in 1967, TIMBER MART is the largest national member-owned buying group in Canada for the true independent entrepreneur. With hundreds of independent building-material and hardware retailers, commercial dealers and manufacturers located in every province across the country, TIMBER MART provides its extensive dealer network with a menu of competitive buying programs, comprehensive marketing services and personalized support to drive independent business success.

The Keg logo

The Keg

Videos
Photos
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Check out the special masks that will be worn at the World Juniors.
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