bdo goals for kids action shot
© Dave Holland

Hockey Canada, BDO partner to drive more funding into grassroots hockey

BDO Goals for Kids puts money into minor hockey across the country

August 23, 2017

CALGARY, Alta. – Hockey Canada has partnered with BDO to expand the local legacies of its national and international events through the launch of the BDO Goals for Kids program.

Every season, Hockey Canada brings three international events – the World Under-17 Hockey Challenge, World Junior A Challenge, and World Sledge Hockey Challenge – as well as four national championships – the National Women’s Under-18 Championship, Esso Cup, TELUS Cup, and RBC Cup – to new communities across the country. The net proceeds from those events remains in the host communities as a legacy to allow them to invest in growing the game locally.

Working with its new international marketing partner, BDO, Hockey Canada is expanding that legacy through BDO Goals for Kids – a program that will see $50 for every goal scored at a national championship, and $100 for every goal scored by Team Canada at the World Under-17 Hockey Challenge, World Junior A Challenge, and World Sledge Hockey Challenge – go back to the minor hockey association in that community to assist with offsetting equipment and registration costs for young players.

“Every season, at least seven communities welcome us and our athletes, and help us deliver success on and off the ice through our events. As part of our thank-you to those volunteers, we leave a financial legacy in the host communities to provide them with further resources to grow Canada’s game locally,” said Scott Smith, president and chief operating officer for Hockey Canada. “BDO has shared in our passion for the game as an event partner with our IIHF events hosted on Canadian ice since 2012. We are excited to have them join us as an international marketing partner, and thankful for their support of the future of Canadian hockey through BDO Goals for Kids.”

Jim Krahn, the Calgary office managing partner for BDO, joined Hockey Canada and young minor hockey players as well as media personalities in Calgary on Wednesday to officially launch BDO Goals for Kids, and make the program’s first donation. A kick-off ball hockey game was hosted at WinSport’s Markin MacPhail Centre, the home of Hockey Canada in Calgary; the young players and participating members of the media put their best moves on display, helping deliver a BDO Goals for Kids donation of $1,000 to minor hockey in the city.

“As fans of the game, we couldn’t be more delighted to partner with Hockey Canada,” said Pat Kramer, CEO of BDO Canada. “Hockey is such an important part of Canadian culture, integral to communities from coast to coast. The inclusion of the BDO Goals for Kids program allows us to give back to these communities and help ensure more kids get the chance to play and develop their skills.”

The first two events where on-ice goals will count towards BDO Goals for Kids come in November when Dawson Creek and Fort St. John, B.C., co-host the 2017 World Under-17 Hockey Challenge, and Quebec City welcomes the National Women’s Under-18 Championship.

About Hockey Canada
Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 member associations of over 700,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada; provides consistent rules and regulations and various other membership services from coast to coast to coast; manages numerous regional, national, and international hockey championships and events; and leads the operation of all teams that represent Canada in international ice hockey competition. Hockey Canada’s mission is to “lead, develop, and promote positive hockey experiences.” For more information on Hockey Canada, please visit or follow through social media on Facebook and Twitter.

About BDO
BDO is a leading provider of professional services to clients of all sizes in virtually all business sectors. Our team delivers a comprehensive range of assurance, accounting, tax, and advisory services, complemented by a deep industry knowledge gained from nearly 100 years working within local communities. As part of the international BDO network, we’re able to provide seamless and consistent cross-border services to clients with global needs.

For more information:

Esther Madziya
Manager, Communications
Hockey Canada

(403) 284-6484 

Spencer Sharkey
Manager, Communications
Hockey Canada

(403) 777-4567

Jeremy Knight
Manager, Corporate Communications
Hockey Canada

(647) 251-9738

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